Category Archives: blogging

“The Most Interesting Journalist in the World”

Image result for pages

If you thought print journalism is dying out, think again. A blast from the past argues otherwise as Richard Moreno discusses his career involving journalism and what the future holds for those of us who were born tweeting.

Moreno is currently head of one of three main editorial departments at Central Washington University: Content, graphics, and web/marketing. Overseeing the content that’s published on campus for a year and a half, Moreno has sadly put in his two weeks for a final farewell to Central.

“The bigger the newspaper, the less you do,” said Moreno. In a passionate conversation that focused on work ethic and what one’s career may look like in journalism, the former Western University of Illinois professor for nine years boldly stated that jobs used to be where the more promotions you get, the less it seems you’re required to do on the site, but things are changing and simply knowing how to write isn’t good enough anymore.

Related image

Moreno has published 13 books and is currently working on number 14 with a very eager editor who’s been waiting very patiently. He’s worked for the Reno Gazette Journal for four years, the Nevada Commission on Tourism for almost eight years, an Oakland, California newspaper for eight months, and has a blog that’s crying to receive more attention from Rich.

“Read as much as you can,” said Moreno, “because doing so will help you become a better listener.” Another important detail Moreno wanted the class to take away with is to always practice writing and become aware of different styles that exist.

Of all Moreno’s many wonders and adventures, he proudly stated his favorite journey, which was working for a travel history column for 20 years. His almost 15-year-long career for the Nevada Magazine helped train him with deadline pressure, which is an experience he’s grateful for and wants all students to become comfortable with in order to perform as best they can.

Image result for most interesting man in the world

Richard has a Master’s degree in journalism and a Ph.D. in life. Having come from such an extensive background in journalism, is it safe to say he’s the…”Most Interesting Man Alive?”

One thing is certain. Whether you’re blogging, writing columns for a travel magazine and getting to see the country’s hot spots, or teaching at a university at your heart’s content, Moreno is one journalist and father who appreciates the little things in life.

As for what the future holds, try not to read too fast and enjoy the feeling of turning over a new page—aside from swiping right and getting thumb cramps.


Central’s Wildcat-Faculty May Want to Retract Claws



pic-1Since TheWallStreetJacob’s first quarter at Central Washington University in 2014, it seems students talk more about the not-so-good professors than those who have found a warm place in a student’s heart to call home.

Central Washington University welcomes all walks of life to its campus. At least, that’s what President James Gaudino believes in. However, are the professors, both tenure and non-tenure track, aware of this? Having heard many stories about teachers disrespecting students, shutting down students’ class-discussion-comments, and making students feel as though their voice doesn’t matter is a major crisis.



Faculty who treat students how they’d want to be treated, help to unify the classroom and show others they should follow the golden rule, too. Favoring students, bad idea. The 2014-2017 school years included many discussions of faculty showing disregard for students across campus.

The Student Union and Recreation Center, located in the center of campus, serves as an information-library, housing many heated novels of students clashing with faculty because of instructor’s misinterpretations, poor work ethic, or failure to respect a student’s ideas.



Being aware of what you do and say is essential to your personal-PR or public relations. When life figuratively hands you needles and a spool of yarn, sew something you can be proud of. In short, your actions have consequences.




Faculty may land in hot water if they’re not aware of their attitude or negative verbal or non-verbal communication toward students who haven’t aimed or fired anything at them.





If students don’t feel like they’re in a safe, educational environment to learn, grow, and interact with their professors and classmates, this can lead to a potential “fire.”

Instructors need to spark teaching strategies and implement respectful tactics in class that make students feel safe, eager to learn, and excited for class the next day.

Of course, work ethic is much like a fingerprint. Science Correspondent and writer for The Telegraph Sarah Knapton reported Mr. Silverman from the Home Office’s first Forensic Science Regulator that “No two fingerprints are ever exactly alike in every detail, even two impressions recorded immediately after each other from the same finger,” he said.



Professor Dumbledore had great respect for the workplace. He listened to all his students, was clear, concise, and was an excellent public speaker, who didn’t judge others before he got to know them. It’s essential that both instructors and students are paying attention to their surroundings and themselves. It’s also important that students respect their superiors in any field of work.

When students maintain a consistent image with their leaders, managers, or supervisors, it helps them determine if who they hired is genuinely a kind person or not.

Some stories shot around campus are that professors don’t make sense when explaining things because they use too many words students don’t know and become upset if asked to restate their thought.



From tragedy to comedy, TheWallStreetJacob has heard it all. Some professors have the feather to a Wildcat’s funny-bone, while other instructors receive the monotone chirping of crickets and grasshoppers, who even outside, wished they (and the class) hadn’t heard a desperate attempt at humor or the disrespectful tone of a university professor.

If a professor is rude, frustrated, or having a bad day (or life…), that’s no excuse to take it out on students they may or may not know. That’s why it’s important for professors to explain things calmly and politely, in order to avoid restatement and having to clarify.



Universities are a place for making mistakes and learning from them, making connections, and becoming well rounded in one’s passion in life, all while having fun. It’s important for instructors and students to smile. Everyone’s watching you!

Respect all walks of life and have an excitement for growing with others who love and share the same passion as you. The more faculty on campus who understand this, the less negative reporting students will have toward instructors on campus.

Starbucks Not Quite Home to the Homeless


Three Starbucks outlets in Los Angeles, California have closed their restrooms even to paying customers as a result of homeless people using their facilities and leaving them in worse conditions than what the facilities were like before they were used as “public shower stalls.”

Starbucks CEO Howard Schultz wants each of his stores to feel the same for every customer who walks in. Wouldn’t you think so?

But our world’s number one coffee roasting, WiFi-connected home away from home is not home, but still an outlet for those who wish to enjoy the humble beginnings of a new day by sipping a fresh cup of coffee before, during or after work.

One Starbucks near Santa Monica Beach, California was visited by David Rodriguez Ordunez, one of 44 thousand homeless people living on the streets of Los Angeles, recorded by NPR’s Food For Thought writer Anna Scott in May 3, 2016.


“In a statement, the company said the closures are because of unspecified safety concerns. But former Starbucks supervisor Lester Monzon says the chain has had a long-standing struggle with the homeless relying on its bathrooms,” said Scott.


One has to wonder how the rest of the homeless community will feel when word reaches out that Starbucks is shutting its restrooms down because of homeless people.

“And then a lot of times if you’re homeless, you’ve got to get up at a certain time ’cause if not, they’ll give you a ticket,” Ordunez adds. “That’s totally inhumane. I’m like, give me a place to live or somewhere to go or something,” said Ordunez.

Baristas working at Starbucks are comfortable with communicating with customers who speak their lingo, but how can Starbucks employees practice good employee-customer relations when “20-25 percent of the homeless population in the U.S. suffers from some form of severe mental illness — and many baristas aren’t sure how to interact with homeless customers showing signs of mental distress,” said Scott.



This crisis between Starbucks and its homeless customers may have had its share of attention being located in the entertainment capital of the world–Los Angeles–but can something be done to prevent further crises between Starbucks employees and customers everywhere who don’t speak the ‘StarNacular’ (vernacular) of Starbucks? TheWallTweetJNL and TheWallStreetJacob thinks so.

With proper training and communication skills, Starbucks employees can minimize threats to its industry by preparing for the unexpected with both homeless people and residents in order to maintain its reputation as the world’s number one coffee roaster, not a business that refuses to serve paying customers.

Next 15 Anticipates Healthy Growth Projection. What’s Next?


Public Relations tech firms are significant layers in a tech atmosphere each pr expert breathes in.

London tech communication group Next 15 has seen more than 60 percent of its revenue generated in the U.S. PR Week’s John Harrington blogged about a particular entry called “Next 15: US exposure and acquisitions to benefit full-year results (”

To better understand public relations and the countless of fields that are affected by its firms and agencies, one may simply look at the developing world they’re a part of and observe what exactly is blossoming before their eyes. For instance, in the U.S., Canada, Europe, Asia, and so many other great nations, social, mobile, and cloud are the three primary tech platforms of communication.

Harrington’s blog touched on important details Next 15 will be greatly investing in for the 2017 year: data, content and technology. TheWallStreetJacob wants to reiterate this in the words of Next 15’s Chairman Richard Eyre.

“The group continues to invest in three areas: data, content and technology. This is positioning it well for the future and attracting a high caliber of talent and customers. In the year ahead we expect to enhance our data, content and technology capabilities organically and by acquisition, as we see these as drivers of long-term growth.”

TheWallStreetJacob (TWSJ) found this blog to be interesting because many outside tech agencies or firms must know and deal with the pressures of competing with native U.S. top-dogs who are trying to push competing tech rivals outside of the marketplace for digital and technology companies who seek to dip their foreign ‘chips’ into domestic ‘sauces.’

One has to ask themselves how they plan on going from good to great.

Next 15 has added General Motors, Unilever, KPMG and Deliveroo to its tech-resume, but are they good enough to help Next 15 see expected growth projections for the 2017 calendar year? Only time will tell.

Harrington wrote “The firm pointed to acquisitions in the past year, including tech PR agency Publitek, technical content and digital marketing firm Pinnacle, along with b2b digital marketing agency Twogether and market research business HPI.”

How will Next 15 improve its three primary tech platforms of communication–Social, Mobile and Cloud–to become a well liked American brand and is it in their best interest to implement a strategy to rip off its preexisting London label?

It would seem that with more exposure, Next 15 isn’t far from making it to the top, but there’s still many obstacles yet to face.