Monthly Archives: January 2017

Next 15 Anticipates Healthy Growth Projection. What’s Next?

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Public Relations tech firms are significant layers in a tech atmosphere each pr expert breathes in.

London tech communication group Next 15 has seen more than 60 percent of its revenue generated in the U.S. PR Week’s John Harrington blogged about a particular entry called “Next 15: US exposure and acquisitions to benefit full-year results (bit.ly/2kv0Uaj).”

To better understand public relations and the countless of fields that are affected by its firms and agencies, one may simply look at the developing world they’re a part of and observe what exactly is blossoming before their eyes. For instance, in the U.S., Canada, Europe, Asia, and so many other great nations, social, mobile, and cloud are the three primary tech platforms of communication.

Harrington’s blog touched on important details Next 15 will be greatly investing in for the 2017 year: data, content and technology. TheWallStreetJacob wants to reiterate this in the words of Next 15’s Chairman Richard Eyre.

“The group continues to invest in three areas: data, content and technology. This is positioning it well for the future and attracting a high caliber of talent and customers. In the year ahead we expect to enhance our data, content and technology capabilities organically and by acquisition, as we see these as drivers of long-term growth.”

TheWallStreetJacob (TWSJ) found this blog to be interesting because many outside tech agencies or firms must know and deal with the pressures of competing with native U.S. top-dogs who are trying to push competing tech rivals outside of the marketplace for digital and technology companies who seek to dip their foreign ‘chips’ into domestic ‘sauces.’

One has to ask themselves how they plan on going from good to great.

Next 15 has added General Motors, Unilever, KPMG and Deliveroo to its tech-resume, but are they good enough to help Next 15 see expected growth projections for the 2017 calendar year? Only time will tell.

Harrington wrote “The firm pointed to acquisitions in the past year, including tech PR agency Publitek, technical content and digital marketing firm Pinnacle, along with b2b digital marketing agency Twogether and market research business HPI.”

How will Next 15 improve its three primary tech platforms of communication–Social, Mobile and Cloud–to become a well liked American brand and is it in their best interest to implement a strategy to rip off its preexisting London label?

It would seem that with more exposure, Next 15 isn’t far from making it to the top, but there’s still many obstacles yet to face.

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What is Public Relations?

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Imagine you work for the coast guard, flying over the Pacific Ocean in a rescue chopper. You see one person fighting for their lives against an unforgiving current and another person trapped on an island. But you only have enough fuel to rescue one of them.

Shaking Hands Continents Hands Policy Shake

The PRSA definition is “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

You take a deep breath and fly in for a closer look. You realize you can only rescue one of them and so you save the person on the island because you could land on the beach.

They thank you for your heroics, but tell you that you should’ve saved the person about to drown because they were in a worse situation and the person you rescued had enough food on the island to survive for a week. Now, the pit of your stomach turns and twists, you turn back to look at the person in the water, but they’re no longer visible. You have fear, uncertainty and doubt for their survival.

trust-meter Was the choice you made good or bad? Who you are reflects negatively and you wish you could do it all over again to not have a bad reputation. The reputation of a rescuer has been killed and now every rescuer worldwide are believed to be incompetent life savers. The person you rescued was a public relations professor and informs you that your decision has affected how he perceives everyone who wears your uniform and everyone who makes a living by helping others live.

The professor explains that public relations is more than merely a one-man-show, while it only takes one person to make everyone look bad, pending on the situation and parts that help make it whole. How do you make up for looking like an incompetent life saver and one who’s soiled the image of every rescuer?

The answer’s simple. You tell the professor that you made a decision in no time at all and knew that only one life could be saved. If you hadn’t saved the professor, you couldn’t have known there was food enough for one week. You’ve regained confidence and told him you’re a trained professional who’s saved thousands of lives and knows how to weigh difficult decisions more than most people. The professor thanks you and you’ve restored your image.

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But has every rescuer had their image restored now that the professor knew he was wrong to critique your work ethic? Yes, but how? Because you know who you are as an individual and telling the truth, telling it all, telling it fast, and moving on helped ensure the professor that all others in your field are confident, skilled, and competent in their work.

Trump Builds Wall in New York… ‘Times’

President-elect Trump may be walking on sunshine, but one global community has recently been stirred by The Donald yet again. This time, it’s both physically and mentally impaired people.

Trump has taken a lot of heat for allegedly mocking a physically handicapped reporter from the New York Times. The entire U.S. disabled community isn’t excited about having a President-elect like Trump, according to Vox news site and the Washington Post. Trump’s tweets appear defensive and one has to wonder if he truly understands compassion.

Is this crisis one of many yet to come?

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Disability rights advocate Anastasia Somoza and pro-Hillary Clinton Super-Pac ad actor Dante Latchman, who suffers from a rare cancer of the spine and appears physically disabled, are two people of an entire global community who are not sure how to feel after Trump’s ‘interpretive performance’ during an interview.

While his personal brand shows consistency, the public eye sees him as someone without a filter who is confident in his decisions and not aware of insults to another person. Golden Globes speaker Meryl Streep said “When the powerful use their position to bully others, we all lose.”

This is a global crisis because Trump’s choices and behavior reflect who he is as a man with a family, a businessman or stakeholder, and a leader who has global relations with clientele both foreign and domestic who may no longer respect him, or want to continue businessRelated image

 

Trump immediately defended his case on Twitter, followed by 73 thousand tweets, and 38 thousand re-tweets on his initial post, January 9th, in retaliation to Meryl Streep’s subtle “shame-on-you” attack at the 74th Golden Globes.

Vox News reporter Ari Ne’eman says policy is what mattered in deciding the “disabled-persons-vote” for our new year’s presidency. “What mattered—and matters—to us was policy. Hillary Clinton offered clear, specific, and timely policy proposals to expand the social safety net and civil rights of people with disabilities, while Trump made clear his intent to slash services and roll back legal protections.”

Whether you’re republican or democratic, an extremist, or radical—surely there’s handicapped people among every nation who should be shown respect, but that’s not an example of leadership Trump demonstrated.

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The spotlight hits one victim–New York Time’s reporter Serge F. Kovaleski, who’s one of potentially millions of people in an underdog society known as ‘disabled people,’ insulted by a cruel representation of Serge’s disability. Trump simply played it cool and said he was mocking Serge groveling at him.

Serge F. kovaleski has not shown signs of aggression, but strength. A hard-to-determine-if-it’s-real-‘Reasonable Trump’-Twitter account posted “During my campaign, I made an unflattering and insensitive portrayal of people with disabilities to mock Serge Kovaleski. I truly am sorry.” That was posted on December 15th, 2016, the 220th anniversary of our Constitution’s First Amendment and Bill of Rights.

Convenient, right?

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–That an apology by a Twitter-Trump for his means of expressively mocking Serge’s groveling, knowing how bad it made Donald Trump look, took place on the anniversary of the First Amendment, which protects freedom of speech and symbolic language. In this case, Trump’s expressive representation of Kovaleski.

However, The WallTweet Journal (WTJ) has a difficult time believing this apology is indeed President-elect Trump because he is not a man who regrets his actions if he truly means what he does and says, and why not simply apologize on national television or on NPR if he were to make a public announcement regarding his sympathies?

Only time will tell if Trump will serve as an honorable 45th president of the United States. As our country sadly reflects the choices and slander made by a successful businessman, the rest of the world eagerly anticipates the decisions and behavior of President-elect Trump to shine as honorary examples of both integrity and leadership.